Pentagram rebrands Thames & Hudson for “modernisation” and “restoration”

Pentagram rebrands Thames & Hudson for “modernisation” and “restoration”

The illustrated book publishers, founded in 1942, has been given a new visual identity by Harry Pearce which features a new cartouche.

Pentagram has redesigned the visual identity of book publisher Thames & Hudson, including a new wordmark and symbol.

Harry Pearce, partner at London’s Pentagram office, says that the new identity is “part modernisation and part restoration” of the brand.

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