I love the initial concept stage of creating a new logo.
After some research and armed with a black biro, I take to the paper and draw some first thoughts and let the pen do the talking.
Try to avoid being influenced and restricted by the mouse & iMac, my preliminary sketches are raw, rough and sometimes too simple.!
The development of the logo will depend on many other factors.
With a definite idea of their direction and position in the corporate world of mining, this company wanted a brand to represent strength, precision and boldness.
Having worked with the company before, they have developed over the years and now represent a stronger, more grounded approach to their niche industry.
Company owner, Scott Gregor, has been involved with the design process, giving us a better insight into the work his company facilitates.
The “forward-facing” brand identity for the Japanese car company includes an on-trend flat logo in an attempt to create a more “premium” appearance.
Toyota has unveiled a new logo and visual identity for its Europe division, which looks to oversee the car company’s journey into a “more progressive brand”.
The identity – designed by international consultancy The&Partnership – will be used across all internal and external brand communications. The&Partnership’s European design team is behind the work, which includes a redesigned logo, colour palette and typeface.
The&Partnership head of design Dan Beckett tells Design Week that the previous identity – not changed since 2009 – was beginning to feel “tired”. It needed to be more “premium”, “forward-facing” and better adapted to mobile platforms, he adds.
Superunion has created the new identity for Move United, which is a merge of Disabled Sports USA and Adaptive Sports USA.
Superunion has created the branding for Move United, a movement which promotes sports among people with disabilities in America.
The visual identity includes a new logo, typeface and identity system, which rolls out over physical and digital platforms.
It is the first time that the sleek typographic logo, designed in the 1970s, has been used in almost thirty years.
NASA is reviving its worm logo for the first time since 1992.
The red typographic logo, now mostly used for souvenirs and merchandise, will appear on the side of the Falcon 9 rocket for its scheduled launch in May.
The Falcon 9 rocket launch marks the first time that American astronauts will be sent to space on American rockets in almost a decade.
In 2011, the Atlantis space shuttle became the last American space system to ferry astronauts to and from space. Since then, NASA has used a Russian system, the Soyuz, to transport its astronauts.
The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.
BMW has unveiled a new logo, as part of an update to its brand identity.
The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It was revealed with the images of the BMW Concept i4 vehicle and represents a “look ahead” at the i4, which has a planned production date of 2021.
The new logo and brand design symbolise the brand’s significance and relevance for mobility and driving pleasure in the future.”
Clwb Ifor Bach has been given a new identity by London-based design studio Nissen Richards.
The club, whose name translates to Ivor the Short Club in English, first opened in 1983 as a Welsh language social club.
The independent brewer’s new look has been created with Made Thought, it marks a change in the company’s positioning as it looks to embrace a more sustainable future.
Scottish craft beer brewer BrewDog has unveiled a new visual identity, which aims to support the company in its new sustainability mission.
Mother Design New York has begun a visual update for the advice-sharing website, starting with a simplified logo and “subtle” name change.
Mother Design’s New York studio has updated Tripadvisor’s logo as part of a wider identify refresh, which will roll out over the year.
The CRFU needed to update their Cornish logo. A symbol that has unified Cornish people for decades. It had to work on black and white backgrounds, and be used at all sizes across any media.
