The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.
BMW has unveiled a new logo, as part of an update to its brand identity.
The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It was revealed with the images of the BMW Concept i4 vehicle and represents a “look ahead” at the i4, which has a planned production date of 2021.
The new logo and brand design symbolise the brand’s significance and relevance for mobility and driving pleasure in the future.”